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Commercial Grade Podcast

Jun 24, 2019

Anthony Marinelli -- award-winning film/TV composer, orchestrator of Michael Jackson's "Thriller" and music man behind 80+ film scores and 1000+ TV commercials -- takes listeners into the making of commercial music. From going to the Oscars every year in his youth, to playing synthesizer on Motown records in high...


Jun 17, 2019

Meija Jacobs, an 11-year IDEO veteran, takes us inside IDEO and demystifies its design-led thinking philosophy. Learn how IDEO operates, how its teams are organized, its proprietary brainstorming and prototyping techniques, and its commitment to making a positive impact on the world. As Senior Director of its Design For...


Jun 10, 2019

Tim Nudd, former Creative Editor of AdWeek and current Editor-in-Chief of Muse by Clio, joins Commercial Grade to talk about his career as a professional advertising critic, his approach to evaluating creative, how advertising has changed over the years, the power of the consumer, and the best and worst creative of...


Jun 3, 2019

Y'all keep asking about local car commercials and the expert is on this week's episode! Jill Jagger, a 25-year veteran of the auto dealer world, joins me to answer your questions about how dealerships work, why local car ads tend to be awful, the relationship between car brands and their dealers, incentives, how and...