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Commercial Grade Podcast

Mar 25, 2019

Kimberley Gardiner, the first female VP & Chief Marketing Officer for Mitsubishi Motors USA joins Christie to talk about challenges auto brands experience when marketing to women, how women are often stereotyped in car ads, and share personal experiences rising through the ranks as a woman shattering the glass ceiling...


Mar 18, 2019

Mark Miller, Chief Strategy Officer of Team One Advertising and award-winning author of "Legacy in the Making: Building A Long-Term Brand To Stand Out In A Short-Term World," joins Christie to share the secrets behind what it takes to build an inspirational, modern brand legacy. Forget simply celebrating tradition or...


Mar 11, 2019

Did you know that many brands perform TONS of research on their advertisements BEFORE they ever hit the airwaves? It's true! The final ad you see has likely gone through rounds of concept testing, focus groups, animatic testing, copy testing and more. Master Market Researcher Jenny Dyke of Blackfriars Research joins...


Mar 4, 2019

Award-winning producer Frank Mele joins Christie to break down the art and agony of TV production. Learn exactly what commercial production is, how brilliant pieces of mini-content get made, what life on set is really like and hear crazy stories of everything that can go wrong. Hint: Zombies, car accidents and crazy...