Jul 29, 2019
If you work in advertising -- or even if you don't -- you've surely heard about the "Digital" wave. Many marketers, advertisers and agency people are enamored with the digital landscape but often get it wrong; chasing digital trends and wasting valuable marketing dollars on low-impact digital channels. Don Lupo, an LA...
Jul 23, 2019
Christie answers your biggest questions around advertising campaigns. Bryan Bishop, aka Bald Bryan on the Adam Carolla Show podcast, joins the show to represent the "voice of the listener."
Jul 15, 2019
Last week, ThinkLA's hosted its annual Entertainment Breakfast where I had the great honor of moderating an all-star panel of executives who've shifted their careers from TV programming to podcast production. This episode features that fantastic discussion with panelists including Kjerstin Beatty (SVP...
Jul 8, 2019
Rich DeMuro, aka "Rich on Tech" and TV tech reporter for KTLA 5, joins Commercial Grade to talk about his career as a tech reporter, how he's built relationships with the Google/Apple/Samsungs of the world as a local reporter, how brands try to solicit his reviews and what you should look for when buying the latest...
Jul 1, 2019
In Part Two of "Behind the Music," Anthony Marinelli gives us his professional perspective on ads from Gatorade, Farmers Insurance, Cadillac and Apple. He also breaks down the mechanics of a composing a hit jingle, sharing famous jingles he's created for Disneyland, Big Red, Doublemint Gum, Jolly Green Giant, US Bank...