Sep 30, 2019
Marcus Wesson, award-winning Chief Creative Officer of Dailey Advertising in LA, joins Commercial Grade to talk through the ins and outs of creative production, what it takes to makes an award-winning campaign (think: Carls Jr. burgers & bikinis!) and how he evolved from a junior art director to CCO of a major...
Jul 1, 2019
In Part Two of "Behind the Music," Anthony Marinelli gives us his professional perspective on ads from Gatorade, Farmers Insurance, Cadillac and Apple. He also breaks down the mechanics of a composing a hit jingle, sharing famous jingles he's created for Disneyland, Big Red, Doublemint Gum, Jolly Green Giant, US Bank...
Jun 3, 2019
Y'all keep asking about local car commercials and the expert is on this week's episode! Jill Jagger, a 25-year veteran of the auto dealer world, joins me to answer your questions about how dealerships work, why local car ads tend to be awful, the relationship between car brands and their dealers, incentives, how and...
Mar 11, 2019
Did you know that many brands perform TONS of research on their advertisements BEFORE they ever hit the airwaves? It's true! The final ad you see has likely gone through rounds of concept testing, focus groups, animatic testing, copy testing and more. Master Market Researcher Jenny Dyke of Blackfriars Research joins...
Mar 4, 2019
Award-winning producer Frank Mele joins Christie to break down the art and agony of TV production. Learn exactly what commercial production is, how brilliant pieces of mini-content get made, what life on set is really like and hear crazy stories of everything that can go wrong. Hint: Zombies, car accidents and crazy...